Making Your Website Count in a Sea of Sites

Integrated marketing services

Life has changed significantly for our species, particularly over the course of the last few decades. The way in which we interact, the causes we choose to stand behind as communities and societies, the knowledge and awareness of real issues that must be addressed in order for the next steps of our intellectual, social, and governmental evolutions to be realized and taken have all seen recently seen a shift.

And one major element that factors into the reasons why these shifts have taken place is the accessibility of information, particularly by way of the Internet. Just about every business, organization, company, and cause can testify to the importance of having a good website with valid information that is easily searchable and easily found by users everywhere.

Why you need a good website for your company
The Internet has done wonders for connecting people, whether within companies, communities, and even households, or business partners, family members, friends, and companies and consumers that are located miles apart. The fact of the matter is that where just a few years ago there was a significant divide or barrier in being able to reach people, these advances in technology and getting people and corporations online have made everything more accessible. It can even feel overwhelming at times when one is bombarded with the excess of information, opportunities, and choices that flood the Internet.

However even amidst this bombardment of information, it is crucial to have your own website so that potential customers or clients can find you. Even if you have a successful brick and mortar business, there will always be more potential business to be drummed up by making yourself visible to those consumers looking online for the goods and services that you offer. The key is to obtain the right level of visibility, standing out in a sea of similar websites.

Standing out with SEO content
One of the most important things about having your business online is being easily found. A significant amount of online users, at about 75%, will never scroll past the very first page of results after conducting an online search. Most people, if they do not find what they are looking for on that first page, will alter their search and try again as opposed to clicking through more than one page of search results. And when a good 93% of actions conducted online start at a search engine, you want to make sure that your site pops up on that first page of results. Search engine optimization, or SEO, helps to ensure that your content gets in front of the right eyes.

What’s more, you need to be able to keep up with the ever-changing media and technology scene. There is a big difference between the most successful websites of today and the first versions of many websites when people first began using the Internet and didn’t need much more than a simplistic layout with very basic information. And on top of the more interactive sites, the most successful sites will now be fully optimized for mobile devices as well. Fully 62% of businesses that constructed websites for mobile devices in particular showed a notable increase in sales.

Most of all, and perhaps most simply of all, make sure that you have a good IT team that keeps everything working as it should at all times, and that the content and appearance of the site is of the highest standards. Almost half of people, at 46%, say that the design of the site is the top priority and most important piece of criteria when deciding how credible the company itself is.

Keeping the personal connection
It has been projected that by 2020, consumers will be managing as much as 85% of their relationship without the need to talk to another human being. For some people, this is a relief. Not everyone is a people-person after all, and sometimes subtracting the human interaction can make things more efficient. But most often, people want their issues resolved by people.

Most importantly, we need to be conscious of each other. There are already plenty of ways for us to be divided and disconnected. More advanced technology does not have to mean that we lose those crucial person-to-person connections.

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