Category Small business marketing strategies

Branding has existed for centuries in one form or another, for example, as early as 1266, English law compelled bakers to place a specific symbol on each product they sold. The question of how do you market a business has no real simple answer. While there is no one formula for a successful branding of your business, there are several small business marketing tips that will help you to get your branding rolling.

According to the NYT, 65 percent of new business comes from referrals. When deciding how to market a new product or brand, generating word of mouth discussions about your business is a great tip for small business marketing strategies. Research indicates that people are four times more likely to try a new product, service or business if it has been referred to them by a friend...