An SEO marketing agency knows how to market a company successfully online, which is no easy feat. Every year, trends in online marketing come and go with the way web users’ activity changes and the alterations that search engines make to their algorithms. This means that online marketing companies have to be versatile, adaptable.
Like every other year, a web advertising agency has to predict what trends are going to influence users’ experience in 2014 so as to help their strategies make the biggest impact. Here are a few of the statistics that a good web advertising agency should expect to influence 2014!
For the past few years, marketers have said ad nauseam that “content is king” in regards to online advertising, and the reign is expected to carry right on through 2014. A web advertising agency should consider the fact that 78% of CMOs believe that custom content is the future of marketing.
2. Social Media.
It’s been a few years since marketers realized social media wasn’t a passing fad and that it had huge opportunities for them. Back in 2013, 52% of all marketers found a customer through Facebook, while 43% of marketers found a customer through LinkedIn. For 2014, a good web advertising agency has got to implement a stronger social media strategy.
This touches back with the first point. Infographics are creative ways to display information. What might typically be a rather dry, dense blog can be broken up and displayed as an interesting graphic that can be shared throughout social media, email marketing, and other web advertising agency strategies. This will be of particular benefit considering that 65% of people are visual learners. Plus, visual data is processed by the brain 60,000 times faster than text. This all means that infographics will help convey why it’s advantageous to do business with a certain company.
These are just a few of the things that are expected to influence online marketing in 2014. If you have any questions about how these stats might affect the strategies of a good web advertising agency or how to market your business in light of them, feel free to ask in the comments. Good references here.