The world is a massive place. How do we even keep track of it all?
Demographic reporting tools certainly don’t hurt. Thanks to the tireless efforts of today’s satellites and geospatial data analysis we’re able to make sense of the incredible numbers we’re faced with day in and day out. While this can seem like a highly specialized area to expend effort on, the fact of the matter remains that location intelligence is helpful to just about every single industry. From determining the impact a spike in population growth will have on healthcare to keeping track of trends in the programming industry, demographic reporting tools are invaluable to our everyday life.
Where will the location intelligence market go from here?
Let’s see how things have changed in the past few decades alone. The world’s population is expected to grow by 50% in the next four decades, from the six and a half billion now to nearly nine billion. This is an unprecedented number that needs to be carefully tracked and analyzed to provide the best possible preparation for countless industries, from healthcare to field labor to entertainment. Without these marketing analytics many companies, and individuals, would be fumbling up a proverbial river without a paddle.
By the time 2030 rolls around it’s estimated every 100 workers in Europe will have to support 40 people over the age of 65. Compare this to 2008, where this number was much closer to 25 for every 100 in the workforce. This research was published a little while back by Eurostat, the statistics arm of the European Union, and such a figure would not have been determined without the aid of demographic reporting tools. How do we get such percentages in the first place? Look no further than the sky.
The GPS satellite is one of the most advanced forms of technology we have when it comes to keeping track of the world’s population. Each GPS satellite travels around the world once every 12 hours, at 7,000 miles per hour and determining the current time within 100 billionths of a second. To date there are around 24 active GPS satellites circling the globe, though a few spares have since been introduced. Demographic reporting tools are an industry in of themselves.
Gartner, a research company devoted to providing updated information on a number of different industries, have reported there will be over four million big data jobs available over the next few years. Only a third of them, however, will be successfully filled. The U.S. Bureau Of Labor Statistics has also anticipated steady growth in the field of surveying, mapping and photography between 2012 and 2022. Manipulation of imagery is an inexorable part of the demographic reporting tools we use to understand our world better.
The geospatial industry generated a staggering $73 billion in revenue back in 2011 and helped generate over $1 trillion in revenue for the American economy. Another report provided by the MarketsandMarkets group estimated geospatial analytics will grow to a stunning $72 billion by the time 2020 arrives. Today location intelligence and spatial analysis is how we make the most informed decisions possible when it comes to passing laws, introducing new products and helping people live their best lives. If anything, the future is even brighter than it’s ever been.
Demographic reporting tools are only getting better from here. Will you keep up with the change?