4 Things You Need to Keep in Mind for Your Business’s Website

Digital marketing optimization

Did you know that 88% of business purchase decisions are now influenced by search engines (mostly Google, but also sites like Yahoo and Bing)? The digital marketing world of today is rapidly changing and if your company isn’t on board — you’re likely falling behind. Here are four things you need to keep in mind for your business’s website.

1. Mobile Web Design Matters

Have you ever laughed when someone pulled out their trusty flip phone? The reason you’re laughing: everyone today has a smartphone. And if they’re not on their smartphone, they’re on the go with their tablet. For this reason, interactive web design for mobile devices is becoming increasingly important. Yet a full 46% of mobile users have reported having issues accessing a web page. When people can’t easily access your information, they’re not waiting around for a computer — they’re going to your competition.

2. SEO Services Can’t be Ignored

If everyone is using search engines for information, and most people want quick solutions, it makes sense that you want to be at the top of search engine results — no one is going to scroll through four pages of results just to click on you. There’s a lot of competition out there for top spots, though, and you can end up wasting a lot of time and energy on ranking high if you have no idea what you’re doing. For this reason, you should work with an SEO company. They will help you get your rankings up, as well as give you ideas for how to improve your website for this purpose.

3. Hire a Digital Marketing Agency

Etsy is proof: DIY culture is strong. However, one thing you won’t want to DIY is your online marketing. Why? As noted, this is a constantly changing landscape. Pushing out web design that was popular five years ago isn’t going to help your site. Nor is using ads to target keywords that no longer appeal to your key demographic. Hire a digital marketing agency so that you can concentrate on the business aspect of what you’re doing, rather than the behind-the-scenes of your website.

4. Have Great Content

When consumers are interested in a product or service, they want information. Are you giving them the information they need? Try to make sure your website can answer their questions. The more you share, the more knowledgeable you can appear; and the better it is for Google search results. Sites with recent content for Google spiders to crawl tend to fare better than websites that haven’t posted an update since 2012.

If you want a better website, the path forward is easy enough to understand. Have great content, hire a digital marketing agency, don’t ignore SEO, and keep up with mobile web design!

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