Individuals love the idea of representing a band, sports team, or really anything that they feel like supporting. And why not? It could be its own trophy, in a way, if it was something the individual won in a contest or for performing certain tasks. The numbers do not lie about how popular apparel can be, in fact, its market in the United States peaked at $315 billion during the year of 2016 and has been estimated to reach new heights at the tune of $385 billion by the year 2025. If you are large business, or even a small business, taking a step towards brand named apparel with the use of manual heat transfer presses could be a boon for your business.
How does it work? In simple terms, manual heat transfer presses are like printing machines. Take the custom transfers of your choice as well as the apparel of your choice: hats, t-shirts, tote bags, jigsaw puzzles; the options are plentiful. The manual heat transfer press uses an electronically heated metal surface dubbed the “platen” which you then, of course, press the item in question. However, it should be noted that each item requires different pressing times as well as temperature. If done successfully, the graphic will then be neatly pressed to the item of your choice! If you invest in one, do not forget to maintain the machine’s joints and pins. It is required to lubricate them with high-temperature, non-melting grease in order to keep it in working order.
Why would you want something like that? Think of it like this: anytime an individual walks out the door with brand named apparel, the individual is advertising that brand. Have you ever stopped a stranger and asked them where they got that band t-shirt or sports t-shirt? Did you then buy something like it shortly after? Have you ever decided on a place to eat because you saw someone’s shirt advertisement food? Then advertisement just did its job. Representing a brand on apparel is, essentially, being a walking billboard.
And clearly it seems to work considering an individual will spend around $1,700 on apparel every single year. Women’s apparel even managed to lock down the number one spot during 2017 as the top-selling product on the world wide web. Is your business prepared to spread the word?