Using Digital Marketing to Increase Profits

Maybe you have a business currently, or maybe you are considering starting a business. Either way, you have heard of digital marketing. But what is digital marketing? It does not have to be confounding, confusing or convoluted. What it can be, is commercially successful.

To answer the question about what is digital marketing, first it is a good idea to examine the words. “Marketing”, of course, is selling a service or a product. “Digital” refers to electronic media (computers, mobile phones etc). So, in a very basic sense, digital marketing means selling your product via a digital device.

Just think of it as moving from the arcade, or marketplace or the mall–any traditional place where good and services were sold–to a larger forum…that is,
the electronic world we now live in, where we are instantly connected.

To make your business explode, you will need a new direction, one that’s up-to-date, state-of-the-art and answers that question about ‘what is digital marketing’. To start, you’re not alone: when small business owners were asked, whopping 54% replied that they could use help improving their marketing and social media effectiveness.

This new direction that you need is being forged now and getting more exciting–and effective every day. What is it called that you need to get into? It’s called digital marketing. You need seo. This is the future, here and now.

This is the direction you need to take your business in–the direction of seo, whether it is onsite seo or offsite seo, or both, you need to be in the land of search engine optimization, web design, social media management and paid search. Here are a few guideposts as you chart your digital course, now that you know you need seo!

Look Into a Marketing Agency
One of the first things you will want to do when you start answering your question about what is digital marketing will be to conduct research for a marketing agency. Try to find one whose clients and products will somehow be related to your business. This agency will most likely have done extensive seo research and be able to guide you along in making your business more profitable by using their seo research results.

Invest in a New Website
Yes, you have to “keep up with the Joneses”! Consumers have an incredible variety of options on the web with online marketing and shopping. If your site does not stand out and hold their interest, all the seo research in the world will not help make that sale.

Insist on a Strong Social Media Presence
Even if you are not 100% sure of all the details involved in your new digital marketing plan, you already are familiar with one aspect that helps make businesses succeed: social media. Insist on a Facebook presence and a blog, these are key elements in a social media presence. Companies that publish every other day or so (about 16 times per month) are a testament ‘what is digital marketing’ and realize 3.5 times more traffic than companies that don’t post that often. Additionally, almost two-thirds of marketers said that Facebook was the most important platform in a social media presence (according to the Social Media Marketing Industry Report).

Participate in Paid Search
Okay, so a few display ads will show up. That is a form of pay per click advertising. But what is a paid search? It answers the question about what is digital marketing and it’s another way of getting good online real estate. Basically, if you’re buying into a paid search, your site will show up because you have agreed to pay a certain amount of money for that to happen in the display advertising section of seo results relevant to your product. In other words, you’re inserting your product onto a platform that is hosting products that are somehow relevant to yours: the more, the merrier.

It seems that the internet is expanding every single day, with seo companies and seo services increasing exponentially. Folks love shopping on the internet and on their mobile devices, and the combination of profitable seo and digital marketing with consumer demands has created a win-win for all!

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