Our Three Best SEO Tips That You Can Use to Improve Your Website Rank

Search engine optimization strategy

Did you know that search engines like Google process over a billion searches every day? Many of these searches represent visibility and revenue opportunities for your website. 20% of searches, for example, are for information about local products and services.

Although we recommend that serious websites hire a search engine optimization specialist to help them out, we realize that this is not always in the budget. So, that said, here are our best SEO tips that anyone can use to improve their rankings.

1. Add a Blog and Update

Did you know that 40% of U.S. companies have blogs on their websites? This is because they understand how blogs generate leads for websites. Blogs also increase pages for search indexing by more than 400%. What should you put on your blog? Update it with relevant information relating to your business and industry. If, for example, you run an advertising agency, write up a list of the top five mistakes you see in advertising. Interesting without being an ad… this is the type of content that works best for SEO.

2. No Underhand Playing

There is no special loophole to good SEO, even though many people refuse to believe this. Great SEO takes time and effort. One set of techniques that will not work are known as black hat SEO. If you run white text full of keywords on a white background so that Google will notice it but consumers will not, or if you take a list of keywords and add them in a paragraph at the bottom of a page, this is black hat. It will NOT work in the long term. It can even get you knocked back in rank, since the Google algorithm updates Panda and Penguin know to look for it.

3. Edit Your Design

Behind every website is website design, and this can be formulated to help your site rank better. 35 million people, for example, use the free open source content management system Joomla, and can make edits to how they set up their site. Joomla SEO tips would include emptying your global configuration metadata, which otherwise describes Joomla, rather than your site. You should also turn on your cache, since caches help make your site act small and load faster. Faster sites are more appealing to Google and visitors alike.

Have any regular or Joomla SEO tips you would like to share? Let us know in the comments!

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