How does digital advertising work?
In the world of business there needs to be a good balance between digital advertising and what we will call, real world advertising. However, if you are starting a business or own an existing one and are wondering how does digital advertising work, then you have come to the right place. There are several ways to answer that question. In a nutshell, digital advertising promotes your company through online sources. Here are a list of ways that your company could be advertised digitally.
- Social Media
This is the main one that people know about. Facebook, Instagram, LinkedIn, Twitter, Snapchat; there are so many different social media outlets now that you could literally reach millions if not billions simply through setting up a profile for each type of social media. Networking is huge on social media and a very well accepted business outlet. You can set up groups and clubs on Facebook and other social media sites in order to network with other small businesses and find out beneficial ways to grow your business. Because these sites are nation wide and international, you may find that you can get a lot of good information from other business owners who are nowhere in your vicinity and do not see you as competition. This is beneficial to you because you know that you are really getting good information and help rather than someone trying to eliminate you as competition. Furthermore, all of your social media networks should be linked to each other and do your website in order to generate more traffic to your website. - Pay Per Click
Pay per click helps promote your company by setting up advertisements on search engine pages like Google, Yahoo or Bing. The way that is works is that you pay the search engine a certain amount to keep the ad running on the top or right hand side of the page. When a person clicks the ad, it will link to your website and generate a lead for you. Each time someone clicks the ad and is directed to your site, the search engine will take a previously agreed upon payment from the fund that you have given them. Once the fund runs out you can either pay again or the ad will be taken down. It’s a great way to market your company in an area where people are searching for information anyway. Pay per click costs very depending on the agreement and the search engine as well as the length of time the ad will be up and other variables.
- Search Engine Optimization
You can’t ask “how does digital advertising work?” without talking about search engine optimization. This is one of the most important advertising outlets. Search engine optimizations involves getting your company’s website link to the top of a results page on a search engine. There are proven statistics that show how much more traffic is generated if your site is on the first page of a search engine. People rarely click onto the second page, even less often to the third and almost never to the forth. There may be a lot of results but users typically figure that anything after the first page won’t be relevant. In order to successfully integrate search engine optimization into your marketing scheme, you may want to hire a professional full time to take care of that. There is a lot that goes into the whole idea of search engine optimization and it really takes a professional to be able to take advantage of it. Some SEO companies will take care of your website for you.
Don’t overload users with information on social media or ads, simply catch their attention and direct them to your website and there you can fill them with as much info as you deem necessary. Make sure you website is easy to navigate, however, otherwise people may just leave. Remember that the goal of online advertising is to get potential customers to your website. Once they are there, you have a much better chance of making money off of them. Hopefully this answers the question, “how does digital advertising work?” in a simple manner for you.