Monthly Archives July 2018

Is Your Hotel Property Offering More Than Just a Comfortable Bed for the Night?

Sometimes in the day to day tasks associated with hotel room stays and the use of hotel property management software, it might be easy to lose the fact that every customer who comes to a property has a story. A story about whey they are there. A story about how long their visit will be. A story about where they will go when they leave the comfortable beds with the fresh white linens. The latests trends in hotel industry technology, however, attempt to service many purposes, including concerns and compliments from guests.

While the business side of the best hotel property management software platforms track the days of the stay, the check in and out times that are available, and other necessary details, however, the very best trends in Read More

Using Digital Marketing to Increase Profits

Maybe you have a business currently, or maybe you are considering starting a business. Either way, you have heard of digital marketing. But what is digital marketing? It does not have to be confounding, confusing or convoluted. What it can be, is commercially successful.

To answer the question about what is digital marketing, first it is a good idea to examine the words. “Marketing”, of course, is selling a service or a product. “Digital” refers to electronic media (computers, mobile phones etc). So, in a very basic sense, digital marketing means selling your product via a digital device.

Just think of it as moving from the arcade, or marketplace or the mall–any traditional place where good and services were sold–to a larger forum…that is,
the electronic world we now live in, where we are instantly connected.

To make your business explode, you will need a new direction, one that’s up-to-date, state-of-the-art and answers that question about ‘what is digital marketin

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